This also decreases your email sender score and deliverability rate. In this case, your email service provider sends you email bounce back messages about failed delivery and technical details of the failure.īounced emails negatively affect your email account by making your account more vulnerable to the SPAM filters. What is email bounce back?Īn email bounce back is when your email cannot reach your recipient’s mailbox due to certain issues. In this article, we will be describing the significant reasons for email bounce back and how to prevent it efficiently. However, email bounce back can be reduced by following the best practices. According to a study by Moengage, the standard benchmark of email bounce rate is 4.31%. In 2021, 9.94% of the total emails got bounced. This improves your productivity however, the problem arises when the email bounces back. If you are able to make it to the recipient’s inbox, your first job is done. The success of your email campaign(sequence) depends on its email deliverability. Building an email list and consistently sending messages saves time and effort in nurturing your prospects. If you are looking to grow your business, email outreach is the most effective channel.
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